How to increase website trust?

I've been doing a lot of usability testing and feedback lately - I love feedback good or bad (knock wood)...

One of the tools I used provided me with a LOT of feedback, which helped me find a lot of problems - which I'm working to resolve.

I've asked the question whether the site is trustworthy, which mostly the answer was yes. But a few people repeated two things:

1) The comparison table shows that our product has many more features than the competition for a much lower price - "too good to be true" was mentioned a few times.
What can we do? rais

Continue reading...

Please help with a new tagline.

Hi Guys,

I was really hoping I can get some help with choosing a new tagline.

You guys have been so great with helping us figure out our new logo, so I thought it will only appropriate to open it up for your vote again.

I've received a few ideas, which revolve around our core message and USP, including 'micro business management software'

I've created a little test/counter on our blog here for this purpose, just click the one you like best!

Continue reading...

Advertising competition!

This forum has been great with me during the last couple of years and it is kind of a community within the community.

Continue reading...

What's the benefits of using a Marketing Consultant?

I was hoping there a few marketing professional and others around who can help me clarify the value in hiring someone to assist with our marketing strategy.

Continue reading...

Let's see if you can guess what works?

I do a lot of testing and I thought it will be nice to share some of the results of what works better on our site with you.

Continue reading...

Leap of faith assumptions and Xero growth

One of the more interesting books I read lately is the lean startup by Eric Ries. I will probably not do it any good by trying to summarise it for you. But let me try to explain what I have found most interesting and relevant.

Eric discusses leap of faith assumptions, the kind you make about what consumers really want or what problem you think you are solving. Two kinds of assumptions include the value hypothesis and the growth hypothesis.

  • The value hypothesis tests whether a product or service really delivers value to customers once they are using it.
  • Continue reading...

Our TV commercial adventure - part 1

Even after being the "head of marketing" for the past couple of years, I still am a newbie with anything to do with marketing. So I learn and I read and I try and try some more.

Since our website is our main marketing tool, one of the most important things we track is the number of visitors. Its not the only thing and probably not even the most important metrics but if you have a website and no visitors - you have nothing :-)

So we're talking about lead generation, there are many ways to try and get leads to your online marketing "funnel" but none is more glamours that the T

Continue reading...

Are you using Excel to do your books?

A few members in another thread were discussing the use of Excel, which prompted this thread.

Continue reading...

Is marketing a science?

I am certainly not an expert and my background is probably the exact opposite, but I read and tried enough over the past couple of years to learn some of the basics.

So we've gone through things like ideal customer, market research, target market focus, diffrantiaion and positioning, pricing, lead generation , lead conversion, contant followup, last minute and other "deals", pricing experiments, many site experiments (inclduing images, videos, title etc) 

None of these things have made a hugh differnce and progress is still slow and steady. 

One of t

Continue reading...

Crafting your core message (is hard)


I've just came across a nice little article to assist with crafting your core message. It provides a few simple questions you need to ask:
* What do I sell?
* What are the features?
* The benefits?
* Advantages over competitors
* who could use it

You can then use this to build your core message:
We sell [what you sell] to [prospects who could use it]. This makes their lives easier by providing [features] which [benefits]. In our market we excel because we [advantage].

For example:
We sell accounting soft

Continue reading...